New Year, New Opportunities, New Attitude

December 30, 2013  •  Leave a Comment

Taxi for departure. As 2013 comes to a close, I look back and reflect on how my photography has taken a serious shift. At one point during the year, I had come to the realization that I may just have to hang it up. Photography had always just been something I did. I was never serious about it and I never really had any intentions on trying to make it more than what it was; a very small hobby. For 2 years I tried everything from portraits, couples, concert / music and was even considering 2nd shooting a couple of weddings. I had no real success and became more frustrated than anything. Who knows, I may still be open to 2nd shooting. But weddings scare the heck out of me. I have a ton of respect for talented, professional event photographers. There's a ton of them out there, but VERY few deliver quality.

My fondness for aviation goes back to my childhood. Long before I had the desire to be a professional musician or a baseball player, I wanted to be a pilot. Airshows were a big deal for me. And for that matter, so was an airplane just flying overhead!  I even spent time as a "spotter" going to airports and just taking photos of different airplanes I would see. My bedroom wall had posters of airplanes.  Everything from military jets, commercial airliners, and general aviation. I always wondered just how those photographs were taken. Some of the photographers names I saw are now the aviation photographers I look up to and admire: Jay Miller, Paul Bowen, & Jim Koepnick. And more recently, the queen of the air to air photograph, Jessica Ambats. Unfamiliar names to the general public but rock stars in my eyes and those familiar with their work. Hopefully one day, some young aspiring pilot will have one of my aviation photos on their wall.

The new year promises to be a productive one as Jason McLemore Aviation Media starts to move forward.  Equipment will be upgraded, a promo video will be filmed, promotional materials will be printed, and new photos will be cranked out.  I'll be marketing my services to aircraft owners, flight schools, FBO's, and other aviation related businesses.  My primary service is going to be the "Aircraft Portrait" session.  You my ask why anybody would spend money to have photographs taken of their airplane.  In a lot of instances, the aircraft owners I've known over the years treat their aircraft as an extended member of the family.  They've sacrificed in other parts of their lives to provide for their love of flying.  From family vacations, weekend trips, business meetings, or the scenic flight over their hometown, an airplane is second to none.  Why not showcase your prized possession with gorgeous photographs?  Especially those who've spent countless days, and in some cases years restoring a vintage airplane or constructing a home-built kit plane.  They deserve more than just the casual snap shot with your smarty pants phone.

There's an extremely over-used and watered down word that floats around the photography business: Passion.  Let's be honest folks, passion is a strong word.  Guess what, photography is not my passion.  Don't get me wrong I love photography. I enjoy it immensely.  As I write this, I realize that it's been 3 weeks since I've been out to the airport to photograph anything aviation related. And you know what? I miss being around the airport, the people, and airplanes more than the fact I haven't photographed anything.  I actually feel feel something missing.  I'm 35 years old and when I know I'm headed to the airport, my inner kid gets excited about being out there.  I'm thankful I just have the ability to photograph my experiences for others to enjoy. 

For those who follow my work, I appreciate it.  There aren't many of you now but I hope to change that in the coming year.  I ask that you share my photography with other pilots and aviation enthusiasts that you know.  I'm excited to where this is going and I couldn't be any more thankful for where it's already been.






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